The Motorbike Company, Harley-Davidson, Starts 5-Year Overhaul

The Milwaukee-based motorcycle maker’s five-year strategic plan, dubbed The Hardwire, will include vast changes to Harley’s operating model, update the company’s iconic motorcycles, add new products into the mix, and focus on the parts and accessories and general merchandise businesses. This is their plan to get their business back on track after the company was hit by the coronavirus!

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Photo Credit: Aditya Joshi