Levi's to Use AI Models to 'Increase Diversity and Sustainability'
Levi's has partnered with AI studio Lalaland.ai to create AI-generated fashion models to "supplement human models, increasing the number and diversity of our models for our products in a sustainable way." The AI studio generates "hyper-realistic" models of varying body types, ages, and skin tones, and companies such as Calvin Klein and Tommy Hilfiger have also worked with the studio. However, Levi's claims that AI will likely never fully replace human models, and that its diversity efforts will go beyond using AI models, focusing on working with content creators in front and behind the camera. Levi's laid off 700 employees last year, and its desire to move towards AI-generated models reflects other industry attempts to replace real people with AI.
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