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Happy Masks Became a Pandemic Must-Have. That Sparked a Back-to-School Frenzy

On Aug. 9, Nikki Hart logged onto the company’s website and prepared for the 6 p.m. release of a new batch of Happy Masks. With the return to school looming, Hart said she knew of several other moms who were hoping to score them too. “I hit submit to purchase and the next screen says, ‘I’m sorry, these are sold out,’” she said. “It is still 6 o’clock. It isn’t even 6:01!” These masks must be crazy among society if they are getting sold out so fast!

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Photo Credit: Jacqueline Munguía

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